Clear branding & authentic visual content are the heart & soul of your e-commerce jewellery business.
Branding & Photography for Jewellers
You & your brand are completely unique & deserve content to match. I am passionate about & specialise in capturing jewellery & jewellery makers. But, your brand is so much more than you & your product. Building a strong & distinctive brand is essential to stand out in this saturated market.
Why do you need distinct visual branding?
Branding goes far beyond a colour palette & vague customer profile. Understanding your unique brand & communicating it visually in a way that connects with your ideal audience is the key to building a successful jewellery brand. Branding & photography go hand in hand, as you take your customers on this journey with you.
Stop taking individual steps towards building your brand & begin weaving your branding, visual identity & photography together to create a more cohesive brand tapestry with my branding packages.
I really enjoyed having Rebecca capture myself and my design practice, it was both relaxed yet on point! Rebecca is so talented, but also has a wealth of skills which she brings together to both capture moments but also curate a scene & vibe too. I am not the most relaxed in front of the camera, but Rebecca took photographs which are slick, professional but also capture authenticity too, some of which she took without me even knowing which was amazing! Rebecca made me feel at ease, & moved around me whilst I worked so that she could record my design process in motion. Such a joy to work with such a talented & wonderful woman, who I very much hope to work with again!
Hayley Brooks, Jewellery Designer
Benefits of a Visual Branding Package
Gain clarify on the substand of your brand. Your brand vision, mission & values - guiding light of your brand. The beliefs & ethics that will inform every business decision you make.
Define your audience profiles. More than just a persona or avatar. We will go deeper than demographics & psychographics, to what your potential customers truly want & how you provide it to them.
Competitor analysis. We will identify your main competitors & analyse not only their strengths & weaknesses but your opportunities to be different & fill gaps in the market.
Your points of differentiation. We will identify why your target audience should choose you over competitors. Remember, you don’t have to be revolutionary to be different, it can be as simple as a change in messaging.
Craft your brand story & persona. This brings your brand to life with human traits & attributes. Makes your brand tangible & inspiring to help connect with your audience. This also dictates how you should communicate in the market but what your core messaging should be too.
Visual brand identity. When you have defined your brand ideology, tone of voice & customer profile your visual brand identity will help you communicate the ethos of your brand. This includes every visual aspect to all customer touch points.
High quality images. As a jeweller or designer you need to connect from behind the scenes. We will create candid & profile images of yourself, your workspace & process as well as your jewellery itself. These images are essential to telling your unique story for your website & social media.
Complete Visual Branding Package - £850
How it Works
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When you decide to invest in your brand we will begin with a consultation & discovery session to find out more about you & what your brand needs. This will involve a questionnaire & discussion of your current visuals & branding, what you want to achieve & your overall vision for the future.
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From there we will discuss the day itself. How to prepare for the branding workshop and the photography during the session. Where & when to shoot, as well as what to bring & wear etc. With this information I will create a session guide with a timeline & any key details or shots we have discussed to make sure we stay on track & achieve all our set goals.
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I highly recommend choosing to shoot in your workshop or space. Whether that's in your home or a co-working space or studio. This makes for an authentic shoot & ensures you feel comfortable in your surroundings. Travel within London Zones 1-3 is included. Travel further afield is absolutely possible, but will likely incur additional costs.
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This is far more than just dreaming up customer personas & picking colour palettes. Using my 5 point branding building workbook we will reassess or construct your brand substance, audience profile, analyse competitors & how you can differentiate yourself in a saturated market with a unique & distinctive brand persona. After this part of the session you will be clearer on what is working & not working in your brand, as well as the type of brand you want to build.
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We will spend 3 hours creating images that capture your personality, brand aesthetic & product authentically. We can tailor the content created to what you need during the session. I recommend taking new portraits of you, your space & your at work. This can involve sketching & designing, making at the bench or meeting with clients. Plus images of your work both behind the scenes & finished flatlays.
If you are not usually comfortable in front of the camera, don't worry, your face doesn’t have to be in every shot & we can take breaks when needed. Think of this session as hanging out with a really good friend who is going to capture you in your best light & show off the authentically wonderful person you are. -
Within 5 working days of our session you will receive a preview of low-res images from which you can choose your favourite 50 images to be edited.
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Once you have chosen your favourite images it will take up to 10 days to receive the edited images in a folder. If you cannot choose your favourites I would be happy to choose for you.
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After the session I will feature you on my blog & social media. This will include links to your product & site which are invaluable in building good backlinks, a must when improving your websites SEO.
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It can be intimidating knowing how to use your new content or move forward with your new found clarity of brand. Whether you need ongoing support or have a one off question we can discuss steps forward.
Partial Visual Branding Package - £450
How it Works
-
When you decide to invest in your brand we will begin with a consultation & discovery session to find out more about you & what your brand needs. This will involve a questionnaire & discussion of your current visuals & branding, what you want to achieve & your overall vision for the future.
-
From there we will discuss the day itself. How to prepare for the branding workshop and the photography during the session. Where & when to shoot, as well as what to bring & wear etc. With this information I will create a session guide with a timeline & any key details or shots we have discussed to make sure we stay on track & achieve all our set goals.
-
I highly recommend choosing to shoot in your workshop or space. Whether that's in your home or a co-working space or studio. This makes for an authentic shoot & ensures you feel comfortable in your surroundings. Travel within London Zones 1-3 is included. Travel further afield is absolutely possible, but will likely incur additional costs.
-
This is far more than just dreaming up customer personas & picking colour palettes. Using my 5 point branding building workbook we will guide you through the steps you can take to define your brand substance, audience profile, analyse competitors & how you can differentiate yourself in a saturated market with a unique & distinctive brand persona. After this part of the session you will be clearer on how to determine what is working & not working in your brand, & the type of brand you want to build but you will need to return to this to complete the work it solo.
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We will spend 90 minutes creating images that capture your personality, brand aesthetic & product authentically. We can tailor the content created to what you need during the session. I recommend taking new portraits of you, your space & your at work. This can involve sketching & designing, making at the bench or meeting with clients. Plus images of your work both behind the scenes & finished flatlays.
If you are not usually comfortable in front of the camera, don't worry, your face doesn’t have to be in every shot & we can take breaks when needed. Think of this session as hanging out with a really good friend who is going to capture you in your best light & show off the authentically wonderful person you are. -
Within 5 working days of our session you will receive a preview of low-res images from which you can choose your favourite 25 images to be edited.
-
Once you have chosen your favourite images it will take up to 10 days to receive the edited images in a folder. If you cannot choose your favourites I would be happy to choose for you.
-
After the session I will feature you on my blog & social media. This will include links to your product & site which are invaluable in building good backlinks, a must when improving your websites SEO.
-
It can be intimidating knowing how to use your new content or move forward with your new found clarity of brand. Whether you need ongoing support or have a one off question we can discuss steps forward.
Allow your audience to fall in love with not just your product but you as well. This is easily done with authentic branding & photography.
Video Add-on from £70
Videos for your website, Instagram Reels and Tiktok are incredibly important for brands today. If you want to include some high-quality video content for your website or social media in the session I would highly recommend doing so. We will record clips during our shoot based on your needs, whether that’s behind the scenes footage of production, interview-style videos or product demonstrations. This can be individually tailored to your needs or you can go for one of the below options:
Basic Video add-on | £70
Filming within the time of your shoot. Receive 1 short landscape video or 2-3 snappy portrait videos for Reels or Tiktok.
Upgraded Video add-on | £200
An additional 1 hour at the shoot dedicated to filming. Receive 2-3 short landscape videos or 4-6 snappy portrait videos for Reels or Tiktok. Or a pre-agreed mix of both.
Bookings
To begin the process of investing in your brand simply click the button below and fill in the form to tell me about your business and how I can help you. All dates are secured with a non-refundable deposit of £150.00 (or the full fee upfront). Dates can be rearranged once.